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01 Sep 2021
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Press release – August 2021
The wait is over for Nails by Mets founder, Metta Francis, who is celebrating a triumphant win after being named the Natural Nail Specialist of the Year, sponsored by Georgie Smedley Group, at the Scratch Stars Awards 2020/21. Metta also received a Hall of Fame Award of Ultimate Mobile Nailist of the Year for her three previous wins in this category.
The prestigious annual awards on every nail professional’s calendar, which was delayed for a year due to the pandemic, is presented by leading industry publication Scratch magazine and are now in their 9th year of recognising and rewarding outstanding talent and achievement within the professional nail industry.
On Sunday 25th July 2021, 250 guests attended the long-awaited Scratch Stars Awards – at top London nightspot PROUD Embankment – to celebrate nail technicians, bloggers and salons from across the UK. The night, which was hosted by singer and performer Duncan James, who entertained the crowd with his cabaret inspired performances, with a little help from PROUD Embankment’s incredible in-house dancers & fire artist.
Metta fought off outstanding competition on the finalists judging day where her work was scrutinisedby a panel of industry experts in the first ever live zoom judging sessions. The level of skill shown by the record-number of entries this year was unprecedented, making it a real challenge for the judging panel to narrow the list down to just 18 category winners.
Along with taking home the sort-after gold trophy, Metta will be profiled within Scratch Magazine throughout the coming year.
Helena Biggs, Editor of Scratch Magazine said “We would like to thank all of the finalists for for being so patient after the pandemic meant a postponement of the awards for full year – Scratch magazine is incredibly proud to have you represent the nail industry!”
For more information on the Scratch Star Awards and a full list of winners, please visit here.
