This month, Nails by Mets had the privilege of working with MAC COSMETICS, providing in-store manicures for a number of their key stores. MAC has long been a staple product in beauty lovers’ and fashionistas’ make-up bag and beauty cupboard and Nails by Mets Founder, Metta, is a big fan of cult lipstick shade Ruby Woo and Rebel.
To promote the new Grand Illusion Liquid Lipcolour, MAC requested manicures that would compliment the new shades. The new collection is described by MAC as:
A mirage of megawatt colour comes alive on your lips with Grand Illusion Glossy Liquid Lipcolour. It’s magnetic, it’s hypnotic! Swipe on futuristic sheen with this exclusive holographic lip colour packed with iridescent pearls, then be transfixed by the refreshing cooling sensation that makes lips feel instantly fuller. No special fx required! For a magical look so real, it’s surreal.
The brand new iZ Beauty of London Crystal Vision nail polish collection as chosen was the perfect fit with the marketing activity. Alongside the nail polishes, MAC pigments and glitter were provided to add instant MAC glam to the manicures.
1 x Nails by Mets manicurist attended each MAC concession including Selfridges London, Frasers Glasgow and Debenhams Meadowhall. Shoppers were treated to a complimentary manicure, with a minimum purchase of £50 on lip products. This activity helped create a buzz in store and drive sales of the new Grand Illusion Lip Colour.
Have a look at some of the images from the event below:
Thank you so much to the MAC COSMETICS team and fabulous artists instore.
Don’t forget, Nails by Mets has been providing manicurists and nail artists for events and experiential marketing activity since 2011. We have a vast amount of expertise in this area and work with you to discuss your event requirements. If you’d like to enquire about a booking, fill out the contact form and we’ll be in touch.